Letting Go of the Words: Writing Web Content that Works (2nd by Janice Redish

By Janice Redish

retail quality

Web website layout and improvement maintains to turn into extra subtle. an immense a part of this adulthood originates with well-laid-out and well-written content material. Ginny Redish is a world-renowned specialist on details layout and the way to provide transparent writing in simple language for the net. the entire precious details that she shared within the first variation is incorporated with quite a few new examples. New info on content material method for websites, search engine marketing (SEO), and social media make this once more the one publication you must personal to optimize your writing for the web.
* New fabric on content material approach, web optimization, and social media
* plenty of new and up to date examples
* extra emphasis on new like drugs, iPads, and iPhones

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Extra resources for Letting Go of the Words: Writing Web Content that Works (2nd Edition)

Example text

If I navigate to this image, I can find the image location in the address bar of my browser, as shown in Figure 2-2. Figure 2-2: Finding an image’s location The exact address of an image is called the absolute path or absolute URL. , on your computer). We’ll use a relative path instead; we’ll keep it simple and leave the image in the same folder as our HTML document, which makes the path very easy. png, depending on your file format). As with our HTML pages, avoid using spaces and uppercase in the name.

Thanks for your help, Guru! What’s next? ma p. Hmm. Let’s consult the Adding Pictures 33 Before you start to put your pages together, you should use the site map you made in class to guide you. What's this? Oh, right. The site map. Why do I need that now? 34 Chapter 2 The Trouble with HTML I’ll show you. This forest you see ahead of you is the structure you created. Now you must navigate it to properly link your photos and images. I have but one more HTML tag to show you before you enter the forest: the tag.

We’ll use a relative path instead; we’ll keep it simple and leave the image in the same folder as our HTML document, which makes the path very easy. png, depending on your file format). As with our HTML pages, avoid using spaces and uppercase in the name.

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