Bingsop's Fables: Little Morals for Big Business by Stanley Bing, Steve Brodner

By Stanley Bing, Steve Brodner

For greater than two decades, Stanley Bing has peerlessly defined company tradition and process with wit and perception. Now he brings us this attractive and instructive ebook of white-collar fables that experience charmed generations of businesspeople on the grounds that Greece was once excellent and Rome used to be grand, terrific gem stones of knowledge flowing from the pen of the mysterious, mythical writer recognized in the course of the old company international by way of a unmarried identify: Bingsop.

Bingsop's Fables is lively through a forged of archetypal characters which are as iconic and consultant of human nature as have been the jackdaw, the uninteresting, the snake, the hare, the lion, the pony, and all of the remainder of the birds and beasts that populated the tales of that different fabulist, Aesop. The silly Investor, the depressing distress tycoon, the Ill-Tempered PR individual, and the doubtless beneficiant CEO—each struts and frets his hour upon the level and, after all, provides us with an ethical that earrings so actual it is going to harm if we weren't additionally laughing.

Festooned with provocative, witty illustrations through New Yorker artist Steve Brodner, this lean, muscular variation will both be at domestic at the cabinets of aspiring hedge fund managers hoping to kill their elders as at the credenzas of these beleaguered executives who listen the subsequent new release bobbing up speedy from at the back of. No enterprise library could be thought of entire with no it.

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1 I EXERCISE I Videotape yourself giving your pitch. If you can watch it without being embarrassed, you're ready to go. * chance to build brand awareness for your organization, so put your logo on the master slide page. By doing this, your logo will appear on every slide. USE COMMON, SANS SERIF FONTS. A presentation is not the place to show that you've accumulated the world's largest collection of fonts. Use common fonts because someday your presentation may need to be given on a computer that has a different collection of fonts than your computer has.

Tend it. Here is a good guideline for the content, length, and font of a good pitch: • ten slides • twenty minutes • thirty-point-font text Ten Slides Second, visit the organization's Web site, use Google searches, You should be so lucky that your audience remembers one thing read reports, and talk to your industry contacts to gather core infor- about your pitch: what your organization does. Right there, your mation about the audience. These are the areas to investigate: pitch would be better than 90 percent of the competition's.

My theory is that if you do this at the beginning, people will skip ahead because they can read faster than you can talk. However, this makes it more difficult for the audience to take notes. An alternative strategy is to hand out the presentation at the start of the meeting, but ask people not to skip ahead. RECOMMENDED READING Borden, Richard. Public Speaking—as Listeners Like It! New York: Harper & Brothers, 1935. ) Piattelli-Palmarini, Massimo. Inevitable Illusions: How Mistakes of Reason Rule Our Minds.

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